Small Business Marketing Videos
Video Stats and Top Tips for 2024
Video is the most popular choice of content in the digital media-consuming world we call home.
Any business would do well to harness the benefits of small business marketing videos in their web and marketing strategy.
Sadly mobile phones have led to a saturation of amateur quality videos filling social media platforms.
We have all seen the shaky hand mobile video of a poorly dressed but expensive premium property, or the video obviously made on iMovie with the jingle we have heard a thousand times since 2009 to show off your highly rated and prestigious restaurant.
Here are some video stats that show we can’t neglect this area of promotional content.
In 2022, an average person is believed to be spending over a hundred minutes a day watching online videos.
Online Videos make up over 82% of consumer internet traffic.
Over 70% of customers would rather learn through videos about a product or service.
Videos offer a good return on investment of increased web traffic & lead generation.
54% of consumers want to see more video content (according to HubSpot in 2018)
Businesses that use video in their marketing strategy get 66% more leads per year
Over half the videos produced last year were sub 2 minutes in length
Here are some tips to improve your small business marketing videos.
Purchase a mobile phone gimbal - A phone can be a useful tool when combined with the right means of stabilisation. The DJI OM5 is a good option.
Use Canva to make video thumbnails - You can damage your YouTube endeavours by neglecting thumbnails.
Get a music license subscription - repeat jingles and overused reel audio clips can let down great visuals, with an audio licence subscription you can create a market-relevant audio palette. Something like MusicBed would offer a wide range of music.
Use Paid versions of video-making apps - Small business marketing videos made on a mobile app with the apps brand watermark present on screen doesn't help make your content look sharp and professional.
Shoot in the correct aspect - Portrait aspects work great for TikTok and Instagram Reels but are very poor when translated to the YouTube 16x9 ratio. When shooting content, think about the platform you are wanting to use.
Turn the thirds box or horizon level feature on - Video with a wonky background can be difficult to correct and if not framed right compromises the quality of your efforts. Get your settings right first before taking the picture or shooting the video.
Aerial & Ground Based Visual Services in Devon & Cornwall
We would love to hear about your video challenges and where we can help you out we will, we do provide paid services for Aerial and Ground Media to produce small business marketing videos, but ultimately your creative engagement and experiences are important whether you are self-producing or paying for professional services.
Please connect with us on social media and reach out if you are considering a project or are part way through and struggling.
